New York Science Journal
(N Y Sci J)
Volume 5 -
Number 5 (Cumulated No. 39); May 25, 2012,
ISSN 1554-0200, Monthly
Cover (online), Cover (print),
Introduction,
Contents, Call for
Papers,
ny0505
To get doc file: After you open the "Full Text" for each
article, change the last 3 characters of the web address from
.pdf to .doc
Welcome to send your
manuscript(s) to: editor@sciencepub.net; newyorksci@sciencepub.net
CONTENTS
No.
|
Titles / Authors
|
Full Text
|
No.
|
1
|
Effect
of Some
Antioxidants on Some
Physiological and Anatomical Characters of Snap Bean Plants
under Sandy Soil Conditions
Nour, K. A. M1;
Mansour, N. T. S.1
and
Eisa
G. S.A2
1Vegetables
research departments, Horticulture Research Institute,
Agriculture. Research Center;
2Agricultural
Botany and Plant Pathology. Department, Faculty of Agriculture,
Zagazig University, Zagazig, Egypt.
dr_khaled_nour@yahoo.com
Abstract:
Snap bean (Phaseolus vulgaris L.) is one of the
most important vegetable crops grown in Egypt for both local
consumption and exportation. As they are very rich in protein
content which is essential for human nutrition rather than the
role of such crops in improving soil fertility. Two field
experiments were carried out during two successive summer
seasons of 2010 and 2011 at the Experimental Farm, El Kassasein
Research Station, Ismailia Governorate, to assess the response
of snap bean plants (Phaseolus vulgaris L.) cv.
Paulista to some antioxidants treatments on morphological
characters, dry weight, yield and chemical constituents as well
as leaf anatomy. Aqueous solutions of the antioxidants as foliar
spray; i.e., acetylsalicylic acid (aspirin) at 75and 150ppm,
Salicylic acid at 50 and 100 ppm, citric acid at 0.25% and
0.5%, Vitamin E at 75 and 150 ppm and control. Obtained results
reflected that Plant growth, total dry weight, yield and its
components and chemical constituents of pods were significantly
affected by treating snap bean plants with different
antioxidants. Moreover, application of antioxidants altered
leaflet blade anatomical characters; i.e., increased thickness
of leaflet blade, thickness of palisade and spongy parenchyma as
well as thickness of midrib region of the leaflet and increased
the dimensions of the medvein vascular bundle, except Salicylic
acid at 100 ppm that had the opposite effect on these leaflet
anatomical characters. In general, the best treatments that gave
the highest values were by spraying snap bean plants with citric
acid at 0.5% followed by citric acid at 0.25% and vitamin E at
150ppm.
[Nour, K. A. M; Mansour, N. T. S.
and Eisa G. S.A. Effect of Some Antioxidants on Some
Physiological and Anatomical Characters of Snap Bean Plants
under Sandy Soil Conditions.
N Y Sci
J
2012;5(5):1-9]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork. 1
doi:10.7537/marsnys050512.01
|
Full Text
|
1
|
2
|
Blood- Significant Clue in Detection of Crime
1Ajay
Kumar, 2SS Chandna, 3Tanu Bamrah and
4Anita Kadian
1Forensic
Science Laboratory (Diatomology division), Madhuban,
Karnal-132001, Haryana (India);
2,3Forensic
Science Laboratory (Serology division), Madhuban, Karnal-132001,
Haryana;
4Forensic
Science Laboratory (Biology division), Madhuban, Karnal-132001,
Haryana (India).
1e-mail-
ajayindorakuk@yahoo.com
Abstract:
Study has been conducted in serology division of forensic
science laboratory, Madhuban, Karnal (29° 40′ 48″ N,
76° 58′ 48″ E), Haryana (27° 39′ and 30° 55′ N latitude, 74° 27′
and 77° 36′ E longitude), India. Two murder cases, one in
district Ambala and second in district Jhajjar of Haryana
(India) were examined. During the crime scene, blood spotting
samples with various exhibits were collected by police and
examined in the forensic science laboratory, Madhuban, Karnal
(Haryana). Tests were duly applied on the exhibits received in
the laboratory were further subjected to recent serological
techniques including precipitation reaction for origin of blood
and for grouping absorption elution techniques followed by
(Ouchterlony immune diffusion technique). In case-I, blood
present on all the exhibits were found to be in Human origin (AB
blood group) of all three dead body as well as collected
exhibits and grouping results obtained from exhibits (4a, lady’s
shirt; 4b, salwar; 5a, baby’s t-shirt; 5b, baby’s pyjami; 6a,
baby’s shirt; 7, (knife, 8, rope; 9b, banian; and 9c, t-shirt)
collected from the crime scene were observed. Similarly, in
case-II, blood present on the all exhibits was found to be in
human origin (A blood group) of dead body as well as collected
exhibits from the crime scene and grouping results obtained from
exhibits (second number exhibit i.e., pipe; fifth number exhibit
i.e., lathi; sixth number exhibit i.e., kulhari; seventh number
exhibits i.e., inner jacket, kurta; ninth number exhibits i.e.,
lower; tenth number exhibits i.e., kurta. Inconclusive results
observed from the rest of exhibits of studied case-I and studied
case-II.
[Ajay
Kumar, SS Chandna, Tanu Bamrah and Anita Kadian.
Blood-Significant Clue in Detection of Crime.
N Y Sci
J
2012;5(5):10-15]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
2
doi:10.7537/marsnys050512.02
|
Full Text
|
2
|
3
|
Preparation
And
Characterization
Of “Organic
Solar
Cells”
Vani
Pawar
Department
of
Physical
Sciences,
Banasthali
University,
Banasthali-
304022,
Jaipur,
Rajasthan,
India.
Email:
vaniipawar@gmail.com
Abstract-
Bulk
hetero
junction
organic
solar
cells
(OSC)
were
fabricated
with
an
active
polymer
P3HT
(acts
as
donor)
and
fullerene
PCBM (acts
as
an
acceptor).
In the
fabrication
of
OSC
spin
coating
was
used
to
deposit
PEDOT-PSS
thin
film
on
ITO layer
and
P3HT-PCBM
on
top
of
PEDOT-PSS.
Vacuum
thermal
evaporation
processes
were
used
to
deposit
Al
as
back
electrode
on
P3HT-PCBM.
The
area
of
the
device
was
0.06
cm2.
The
thickness
of the
polymer
layers
were
optimized
using
ellipsometric
measurements.
The
calculated
efficiency
of
the
devices
was
found to
be
1.3-1.5%.
[Vani
Pawar.
Preparation
And
Characterization
Of “Organic
Solar
Cells”.
N Y Sci
J
2012;5(5):16-17]. (ISSN:
1554-0200).
http://www.sciencepub.net/newyork.
3
doi:10.7537/marsnys050512.03
|
Full Text
|
3
|
4
|
Effective Control of HIV-1
Disease Progression: Impact on Serum Concentration of β2-Microglobulin
Adedeji
AL1,5,
Adeleke AB2,
Adekunle AS1,
adebolu TT3,
Fakande I4
and Olawoye
TL5
1.
Department of Biochemistry, Ladoke Akintola University of
Technology, PMB 4000, Ogbomoso, Nigeria;
2.
Department of Chemical Pathology, Federal Medical Centre, PMB
201, Ido-Ekiti, Nigeria;
3.
Department of Microbiology, The Federal University of
Technology, PMB 704, Akure, Nigeria;
4.
Living Hope Care, POB 173, Ilesa, Nigeria;
5.
Department of Biochemistry, The Federal University of
Technology, PMB 704, Akure, Nigeria.
aladedeji@lautech.edu.ng
Abstract:
Progressive defects in cell
mediated immune function, are usual features of HIV-1 disease
progression. Lack of HIV disease progression can be
independently achieved by the host’s effective immune responses
and highly active antiretroviral therapy. Serum β2-microglobulin
(β2M) concentration is a known correlate of HIV
disease progression. We thus determined whether different
patterns of serum concentrations of β2M characterize
immunological and pharmacological controls of HIV-1 disease
progression in asymptomatic subjects and compared the potentials
of the two conditions in restoring the abnormal concentration of
serum
b2M
consequent to HIV-1 infection. Although different patterns of β2M
characterized the two conditions, both tend to restore the
abnormal serum concentration of
b2M
consequent to HIV-1 infection. Increased renal excretion of β2M
was associated with HAART and may be a possible mechanism by
which antiretroviral therapy reduces serum concentration of β2M.
No significant association was found between the blood CD4
T-cell count and serum β2M concentration in subjects
with CD4 T-cell >500/µl in asymptomatic HIV-1 infection. We also
discovered additive effect of HAART/infection duration and
clinical status on serum β2M concentration. Serum
concentration of β2M may not be a useful marker of
immune status in HIV-infected subjects with blood CD4 T-cell
>500/µl. We conclude that pharmacological control of HIV-1
disease progression had a higher potential than the host
immunological response in restoring the impairments in serum
concentration of β2M consequent to HIV infection.
[Adedeji
AL, Adeleke AB,
Adekunle AS, adebolu
TT, Fakande I, Olawoye TL. Effective Control of HIV-1 Disease
Progression: Impact on Serum Concentration of β2-Microglobulin.
N Y Sci
J
2012;5(5):18-27]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork. 4
doi:10.7537/marsnys050512.04
|
Full Text
|
4
|
5
|
Bacteriological Assessment Of Some Selected Antacid Suspension
Products In
Nigeria
Udeze AO1,
Jayeoba TM1,
Innocent-Adiele HC2,
Okerentugba PO2,
Nwanze JC3,
Onoh CC3, Okonko IO2
1Department
of Microbiology, University of Ilorin, Ilorin, Nigeria;
2Department
of Microbiology, University of Port Harcourt, East-West Road,
P.M.B. 5323, Choba, Port Harcourt, Rivers State, Nigeria;
3Department
of Pharmacology and Therapeutics, Igbinedion University, Okada,
Edo State, Nigeria.
mac2finney@yahoo.com; iheanyi.okonko@uniport.edu.ng; Tel:
+234-80-3538-0891
ABSTRACT:
This study was carried out to ascertain the bacteriological
quality of some brands of antacid suspensions produced in Kwara
State and Ogun State, Nigeria. Three different brands of antacid
suspensions were assessed. The samples were examined for the
presence of bacteria using standard techniques. The samples
examined include, Magsil, Biomag and Mist Mag. The enumeration
of total viable count (TVC) was done using pour plate method.
The study showed that Magsil has the highest TVC of 5.0 x 103
CFU/mL, Biomag had a TVC of 3.0 x 103 CFU/mL
while Mist Mag has the lowest TVC of 2.0 x 103 CFU/mL.
The results obtained showed that none of the brands of these
antacid suspensions conformed to the international standard. The
bacterial isolated were identified to be Corynebacterium
sp, Enterococcus sp, Lactobacillus fermenti,
Staphylococcus aureus, Staphylococcus epidermidis, and
Streptococcus sp. However; no objectionable organisms such as Salmonella typhi and Escherichia coli was
detected. Proliferation of bacterial contaminants can lead to
product spoilage, recalls and outcomes that are detrimental to
health and business.
[Udeze
AO,
Jayeoba TM, Innocent-Adiele HC,
Okerentugba PO,
Nwanze JC, Onoh CC, Okonko IO.
Bacteriological Assessment Of Some Selected Antacid Suspension
Products In Nigeria.
N Y Sci J
2012;5(5):28-32].
(ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
5
doi:10.7537/marsnys050512.05
|
Full Text
|
5
|
6
|
Prevalence of Tuberculosis among
HIV/AIDS Patients Attending Zambuk General Hospital
Lynn Maori
Department of Medical Microbiology Zambuk General Hospital,
Gombe State.
fly2lynn@yahoo.com,
lynnmaori09@gmail.com
Abstract: The prevalence of
Tuberculosis (TB) among HIV patients attending General Hospital
Zambuk of Gombe State, Nigeria was carried out between August
and November, 2011. Its association with age and gender was also
determined. 180 sputum samples were collected from HIV patients
and examined for Acid Fast Bacilli (AFB), in which 26 were
positive to AFB showing 14.4% prevalence and 154 were negative
to AFB. Based on the age ranges, age range of 41 - 60 showed 20
sputum samples were positive (15.6%) and age range of 21 -40
showed 6 sputum sample were positive (12.2%).
[Lynn Maori. Prevalence of Tuberculosis among HIV/AIDS
Patients Attending Zambuk General Hospital. N Y Sci J
2012;5(5):33-36]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
6
doi:10.7537/marsnys050512.06
|
Full Text
|
6
|
7
|
Occurrence of Gardnerella vaginalis in Women in Jos,
Nigeria
Aboderin BW1, Motayo BO1, Idiong DU2,
Okerentugba PO3,
Innocent-Adiele HC3, Onoh
CC4,
Nwanze JC4,
Okonko IO3
1Microbiology
Unit, Federal Medical Center, Abeokuta, Ogun State, Nigeria;
2Department
of Medical Microbiology, University of Jos Teaching Hospital,
Jos, Nigeria;
3Department
of Microbiology, University of Port Harcourt, East-West Road,
P.M.B. 5323, Choba, Port Harcourt, Rivers State, Nigeria;
4Department
of Pharmacology and Therapeutics, Igbinedion University, Okada,
Edo State, Nigeria.
mac2finney@yahoo.com; iheanyi.okonko@uniport.edu.ng; Tel:
+234-80-3538-0891
ABSTRACT:
Gardnerella vaginalis
is the principal causative agent of bacteria vaginosis in women
globally; it is one of the commonest complaints of women
attending gynaecological clinics and lead to serious
complications such as PID, premature labour, and post partum
sepsis. We have therefore investigated the occurrence rate and
some socioeconomic factors of Gardnerella vaginalis, in
Jos, Nigeria. Two hundred high vaginal swabs were collected from
females 15-45 years of age and examined microscopically by gram
stain and wet mount preparation for the demonstration of clue
cells. Samples were also tested for pH, and fishy odour. An
overall prevalence rate of 23(11.5%) was recorded in all samples
tested comprising 14(14.7%) of patients presenting with vaginal
discharge, 6(9.2%) in patients presenting with PID and 3(7.5%)
healthy controls as seen in Table 1. Age range distribution
showed that age range 15- 25 had the highest rate with 15(18.0%)
in subjects tested, followed by 7(9.3%]) in age 26-35 and lastly
1(2.5%). The result of G. vaginalis positivity according
to socio-economic status revealed that, with respect to
educational and marital status, a prevalence rate of 12.6%
positivity was recorded for married women and 9.2% for singles.
A prevalence of 14.1% was recorded for the uneducated women and
6.2% for the educated women. From the findings of this study, we
conclude that routine testing for G. vaginalis bacteria
vaginosis be recommended for gyneacological clinic attendees as
well as antennal patients we also advocate for better
enlightenment programs against this infection amongst women.
[Aboderin BW, Motayo BO, Idiong DU,
Okerentugba PO, Innocent-Adiele HC,
Onoh CC,
Nwanze JC,
Okonko IO.
Occurrence of Gardnerella vaginalis in Women in Jos,
Nigeria.
N Y Sci J
2012;5(5):37-40].
(ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
7
doi:10.7537/marsnys050512.07
|
Full Text
|
7
|
8
|
Role Of Hepatocyte Growth
Factor In Chronic Hepatitis C Virus Patients On Dialysis
Prof. Samir Abd El
hamid Ghait
,* Prof.
Gamal El
Sayed Madi S,*
Prof.
Khalid Zakria El
Karmoty,* Dr. Inas El Khedr Mohamed,* Ass. Prof. Engy Yousry El
Sayed*, Prof. Eman Abd Elmnaem,**
* Department of
Medicine, ** Department of clinical Pathology , Ain Shams
University Faculty of Medicine, Egypt.
ashorengy@yahoo.com
Abstract:
Background and aim: Hepatocyte growth factor (HGF) is a potent
mitogen for hepatocytes. Hemodialysis increases serum level of
HGF. Patients receiving hemodialysis are an excellent model for
testing whether the course of liver disease is modified by
increased availability of circulating HGF. This study aimed to
assess the level and effects of HGF in HCV positive chronic
renal insufficiency patients on conservative and regular hemodialysis treatment. Methods: We recruited 60 patients with
chronic hepatitis C 20 patients on regular haemodialysis compared with matched 20 chronic renal insufficiency patients
on conservative treatment and 20 patients without renal
disease. Liver profile, serum HGF and liver biopsy were
assessed for all participants. Results: In haemodialysis
patients serum HGF increased markedly after dialysis (287.55 ±
136.81 before dialysis Vs.696 ± 189.55 after dialysis,
P=6.17E-11).
Grade of
necroinflammatory activity and stage of fibrosis were
significantly lower in haemodialysis patients than in patients
with chronic renal insufficiency on conservative treatment and
patients without renal disease. Conclusion: HCV-related liver
disease is more benign in patients on haemodialysis. The
phenomenon may depend on HGF release caused by dialysis.
[Samir
Abd El hamid Ghait,
Gamal El
Sayed Madi S, Khalid Zakria El Karmoty, Inas El Khedr Mohamed,
Engy Yousry El Sayed, Eman Abd Elmnaem.
Role Of
Hepatocyte Growth Factor In Chronic Hepatitis C Virus Patients
On Dialysis.
N Y Sci J
2012;5(5):41-45].
(ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
8
doi:10.7537/marsnys050512.08
|
Full Text
|
8
|
9
|
Differential
diagnosis of Egyptian Fasciola species by
deoxyribonucleic acid (DNA) sequences of nuclear ribosomal
internal transcribed spacer 1 (ITS1) based on a PCR–RFLP
method
* Khaled Abd
El-Aziz Mohammad1, Alaa Abd El-Aziz Mohammad2,
Mohammad F. Abu El-Nour2 and Anwar Husainy Abu-Hashim3
1Department
of Parasitology, Faculty of medicine (Damietta), Al-Azhar
University, New Damietta City, Egypt;
2Department
of Zoology, Faculty of science (Cairo), Al-Azhar University,
Nasr City, Egypt;
3Department
of Parasitology, Faculty of medicine (Cairo), Al-Azhar
University, Nasr City, Egypt. *khaledsamn@yahoo.com
Abstract:
Fascioliasis is
one of the familiar zoonotic health problems of worldwide
distribution including Asian, African countries and Egypt.
Morphological differentiation between the liver fluke species
Fasciola hepatica and Fasciola gigantica is
difficult. Molecular characterization is important for
discriminating Fasciola specimens having the
deoxyribonucleic acid (DNA) sequences of Fasciola hepatica,
Fasciola gigantica. We have developed a restriction
fragment length polymorphism of amplified DNA (PCR–RFLP) of the
nuclear ribosomal internal transcribed spacer 1 (ITS1) region in
Fasciola species. The band patterns of the fragments
digested with a restriction enzyme, Rsa I, were accurately
distinguished between both forms of Fasciola. Amplicons
with the sequences of F. hepatica and F. gigantica
were divided into fragments of about 360, 100, and 60 bp, and
360, 170, and 60 bp, respectively, and amplicons with the
sequences of both Fasciola species yielded fragments of
360, 170, 100, and 60 bp. The results of PCR–RFLP completely
coincided with those of sequence analysis, and thus PCR–RFLP is
a useful technique for determining the ITS1 type in Fasciola
species.
[Khaled
Abd El-Aziz Mohammad, Alaa Abd El-Aziz Mohammad, Mohammad
Fathallah Abu El-Nour and Anwar Husainy Abu-Hashim.
Differential Diagnosis of Egyptian Fasciola species by
deoxyribonucleic acid (DNA) sequences of nuclear ribosomal
internal transcribed spacer 1 (ITS1) based on a PCR–RFLP
method.
N Y Sci J
2012;5(5):46-49].
(ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
9
doi:10.7537/marsnys050512.09
|
Full Text
|
9
|
10
|
Comparative Study between
Damiana and Thyme on Nervous System Impairment during Aging
Neven, M. M1, Sahar,
A. Arafa1, Nematalla, Kh. M1 and
Abdelaziz, M. H. M2
1Special
Food and Nutrition Department, Food Technology Research
Institute, Agricultural Research Centre;
2Department
of Molecular Biology, Division of Genetic Engineering, National
Research Centre, Giza, Egypt
Abstract:
As we age, the brain begins to loose function and memory also
concentration can be affected by age. Food has the ability to
change the production or release of neurotransmitters, the
chemical messengers that carry information from one nerve cell
to another, by altering the chemical composition in the brain.
The brain generates more free radicals per gram of tissue than
any other organ, so brain cells need extra antioxidant
protection. This study was aimed to examine the effect of
damiana and thyme leaves powders and water extracts on brain
oxidative status in aged rats and measure serum levels of
neurotransmitters in order to compare between these plants and
find out the best source and the most effective
way to maintain or improve nervous
system functions during aging. A total of 42 Sprague-Dawley
aged male rats weighing 370 to 385 g were divided into 7 groups,
each group contained 6 rats. The first group fed on basal diet
and considered as a control group. The other 6 groups of rats
were studied according to the following scheme for 30 days: (1)
aged rats fed on basal diet and administered 2 mg aldomet
(methyldopa, ), which is an effective antihypertensive drug but
with adverse effect on nervous system and adrenergic receptors,
Gr.(2) aged rats fed on basal diet + aldomet + 2 mg damiana
water extract, Gr(3) aged rats fed on basal diet + aldomet + 2
mg thyme water extract, Gr(4) aged rats fed on basal diet +
aldomet + 5% damiana powder, Gr(5) aged rats fed on basal diet +
aldomet + 5% thyme powder and Gr(6) aged rats fed on basal diet
+ aldomet + 2.5% damiana powder + 2.5% thyme powder. Blood
samples were taken from each rat. Antioxidant enzymes SOD, GSH
and GPx activities were assayed in blood and MDA and
neurotransmitters levels in serum were also measured. At
the end of the experiment, antioxidant enzymes and
malondialdehyde levels were measured in brains which also
histopathologically examined. It could be found that thyme water
extract achieved the highest increase in antioxidant enzymes
SOD, GSH and GPx in aged rats brains. Thyme leaves water extract
and powder caused the highest reduction in MDA in rats brains.
The highest increase in antioxidant enzymes in serum of aged
rats was achieved by using thyme water extract and reached about
66.73%, 62.69% and 25.17% for SOD, GSH and GPx activities,
respectively, followed by thyme leaves powder. The highest
reduction in serum MDA level was 17.32% by using thyme leaves
water extract. Administration of aldomet to aged rats caused a
significant increase in serum neurotransmitters: dopamine,
serotonin, noradrenaline and adrenaline compared with control
aged rats. Studied materials caused significant increase in
serum neurotransmitters levels compared with control aged rats,
while caused significant decrease compared with control rats
administered with aldomet which had a favorable effect on
nervous system functions during aging. The most abundant
phenolic compounds found in thyme leaves were catechein,
pyrogallol, caffeic acid and catechol. Chlorogenic acid and
chrisin were not detected in damiana leaves. From chemical,
biological and histopathological examination of the studied
materials, It could be concluded that thyme leaves were more
effective than damiana leaves in achieving the desired results
and water extracts were better than powders when administered to
aged rats to improve nervous system functions during aging.
[Neven, M. M, Sahar, A. Arafa, Nematalla, Kh. M and Abdelaziz,
M. H. M. Comparative Study between Damiana and
Thyme on Nervous System Impairment during Aging. N Y Sci J
2012;5(5):50-61]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork. 10
doi:10.7537/marsnys050512.10
|
Full Text
|
10
|
11
|
Mud Stadium
Hesham Gerisha
Department of Architecture,
Faculty of Engineering, MUST University-Egypt
Con_develope@hotmail.com
Abstract:
Yemen is a
wonderful land with a history in the past. The main point in
this culture considerate the area of shibam (mud building with
about 20 meter lounge). This paper discuss that we didn’t have
mud building in the horizontal level with a large span. We rich
the highest level in shibam but we didn’t elaborate the
horizontal level.
[Hesham Gerisha. Mud Stadium.
N Y Sci J 2012;5(5):62-69]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
11
doi:10.7537/marsnys050512.11
|
Full Text
|
11
|
12
|
The
Sparks When Integrated Marketing Communications Meets
Word-of-Mouth Marketing
and Experience Marketing
Tai-Liang Lin
Department of Business
Administration, Cheng Shiu University,
Kaohsiung,
Taiwan
csu_taylen@yahoo.com.tw
Abstract:
This study explored the
relationships among integrated marketing communication (IMC),
word-of-mouth marketing and experience marketing on the medicine
cosmetology industry. It also explored on the attraction and
influence of the marketing of the medicine cosmetology industry
on people. Similarly, it proposed concrete suggestions to
improve the marketing of the medicine cosmetology industry. The
value brought by integrated marketing communication (IMC),
word-of-mouth marketing and experience marketing to consumers
exceeds the product itself and it can create a brand new
economic worth. However, medicine cosmetology entrepreneurs
don’t understand how to apply this knowledge or ignore the
importance of the feelings of the consumers. Due to the
development of communication media and the frequent exchanges
among cultures, the plastic surgery culture and demands of
people on beauty rapidly affects Taiwan society. In addition,
the progress and quality promotion of Taiwan’s medical beauty
technology, masses, the discussion of the media and beauty shows
on plastic surgery or beauty experience and reports and the
improvement in the economy and living quality of the people made
the medicine cosmetology industry grew vigorously these recent
years. This study used the potential customers of medicine
cosmetology as subjects and obtained the results through survey
and analysis. The results showed that integrated marketing
communication (IMC), word-of-mouth marketing and experience
marketing have positive correlation. In the integrated marketing
communication (IMC), anything that can achieve publicity is
worth to be given importance. Word-of-mouth is the most
important factor that affects the intention of consumers to
undergo medicine cosmetology. Because the services obtained from
the medicine cosmetology clinic are to be paid by the customer
him/herself, aside from properly adopting word-of-mouth to mould
the image of the clinic and the products, experiment marketing
can make customers have the desire the experience medicine
cosmetology and can create better word-of-mouth results.
[Tai-Liang
Lin. The Sparks When Integrated Marketing Communications
Meets
Word-of-Mouth Marketing and Experience Marketing.
N Y Sci J 2012;5(5):70-85]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork. 12
doi:10.7537/marsnys050512.12
|
Full Text
|
12
|
13
|
A Comparative Study of Grammar
Translation Method and Communicative Approach in Teaching
English Language
Nitish Kumar Mondal
English Discipline, Khulna
University, Khulna-9208, Bangladesh. Email:
nitish.english@yahoo.com
Abstract:
The Grammar Translation Method and the Communicative Approach
have both played important roles in English language teaching.
Which is better, the Grammar Translation Method or the
Communicative Approach? This paper aims to compare the
controllability and feasibility of these two approaches and find
out which one is more suitable for English language teaching in
Bangladesh. College level students were selected (as the sample
of the study) and taught them the Grammar Translation Method and
the Communicative Approach respectively. The result, on the
basis of these students, showed that Communicative Approach is
far more significant than the Grammar Translation Method. Though
this approach must have to go to the current proper utilization
in context of Bangladesh. Nevertheless, the Grammar Translation
Method emphasizes fluency of Grammar learning which enables the
learners learning and expressing Communicative Approach
wholeheartedly with accuracy. So the best way to improve the
situation is to combine both methods in teaching English
Language.
[Nitish
Kumar Mondal. A Comparative Study of Grammar Translation
Method and Communicative Approach in Teaching English Language.
N Y Sci J 2012;5(5):86-93]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
13
doi:10.7537/marsnys050512.13
|
Full Text
|
13
|
14 |
Flexible Manufacturing System Selection Using of Logarithmic
Fuzzy Preference Programming and ELECTRE Methods
Mansour Momeni 1, Mohammad
Reza Fathi 2 and
Ehsan
khanmohammadi 2
1
Associated Professor, Department of Management, University of
Tehran, Tehran, Iran
2
M.S. Candidates of Industrial Management, University of Tehran,
Tehran, Iran
E-mail: reza.fathi@ut.ac.ir
Abstract:
Selection of a flexible manufacturing system (FMS) is a
challenging task because of the insufficient experience and data
about this still-evolving technology. Further, the large
investment involved makes the selection process critical. The
purpose of this paper is applying a new integrated method to
flexible manufacturing system selection. Proposed approach is
based on Logarithmic fuzzy preference programming and ELECTRE
(Elimination Et Choix Traduisant la REalite) methods. LFPP
method is used in determining the weights of the criteria by
decision makers and then rankings of flexible manufacturing
systems are determined by ELECTRE method. A numerical example
demonstrates the application of the proposed method.
[Mansour Momeni, Mohammad Reza Fathi, Ehsan khanmohammadi.
Flexible Manufacturing System Selection Using of Logarithmic
Fuzzy Preference Programming and ELECTRE Methods.
N Y Sci J 2012;5(5):94-99]. (ISSN: 1554-0200).
http://www.sciencepub.net/newyork.
14
doi:10.7537/marsnys050512.14 |
Full Text |
14 |
The manuscripts in
this issue were presented as online first for peer-review,
starting from April 13, 2012.
All comments are
welcome: newyorksci@sciencepub.net.
For back issues of the
New York
Science Journal, click
here.
Emails: newyorksci@sciencepub.net;
editor@sciencepub.net
Website: http://www.sciencepub.net/newyork
|