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The Impact of Fertilization on Morphological Characteristics of Fennel (Foeniculum Vulgare Mill)

Fereidoon Alipoor¹, Khoshnood Alizadeh²*, Moosa Arshad¹

¹Department of Horticultural Science, Mahabad Branch, Islamic Azad University, Mahabad, Iran

²Dryland Agricultural Research Institute, Agricultural Research Education and Extension (AREEO), Maragheh, Iran

Abstract: The impact of fertilizer treatment and on qualitative and quantitative characteristics of fennel in a field factorial test with eight fertilizer factors of Nitrogen (50, 100 and 150), Compost (5 and 10 tons/acre), Nitroxin (20 and 40. Ml per liter) and control (without fertilizer); in addition to the variable of plant density (10 and 7 plants per square meter) was discussed based on random complete block design with four replications. Results of analysis of variance indicated that the impact of plant density was significant on plant height, number of umbels, seed yield, oil yield, harvest index and oil. In addition, mean comparisons showed that the highest performance was seen in application of 100Kg/acre of Nitrogen fertilizer in conjunction with the plant density of 40 plants/m².

[Fereidoon Alipoor, Khoshnood Alizadeh, Moosa Arshad. The Impact of Fertilization on Morphological Characteristics of Fennel (Foeniculum Vulgare Mill). Stem Cell 2016;7(2):1-8]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 1. doi:10.7537/marsscj070216.01.

Keywords: Fertilizing, Fennel, Oil Harvest Index, Seed Harvest Index

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Comparison between Stability Range and Cognitive Yoga Exercises on Certain Kinematics of Gaiting and Life Quality among Active Elder Women

Neda Ghadimi¹*, Mina Bikdeli¹, Fatemeh Royatvand Ghiasvand²

¹MSc Sport Pathology, Karaj Branch, Islamic Azad University, Karaj, Iran

²MSc Sport Biomechanics, Karaj Branch, Islamic Azad University, Karaj, Iran

Abstract: The purpose of this research was to Comparison between Stability Range and Cognitive Yoga Exercises on Certain Kinematics of Gaiting and Life Quality among Active Elder Women. The population of this research includes 100 women aged between 61 and 88 years who inhabit in the nursing home of Kahrizak, Karaj. Among the population, 40 individuals matched our research criterions and consequently, these 40 were selected as the sample group. The subjects’ age range was 61-88 years, also their height range was 139.5-160cms and their weight range was 48-88 kilograms. The subjects of the experimental group were administered 24 sessions of reformation exercises. In addition, the control group performed morning exercises under the supervision of the facility’s coach. The collected statistical data were subjected to further analyses through the independent-t and independent-t tests as well as the Kolmogorov-Smirnoff test for confirming the normality of data distributions at the confidence level of P= 0.05. Results indicated that stability range exercises are capable of increasing the lengths of both the left and right paces significantly. The variables of life quality, pace speed, pace frequency, stance time and swing time were significantly increased among the subjects of experimental group, however compared to the control group; this increase was not statistically significant.

[Neda Ghadimi, Mina Bikdeli, Fatemeh Royatvand Ghiasvand. Comparison between Stability Range and Cognitive Yoga Exercises on Certain Kinematics of Gaiting and Life Quality among Active Elder Women. Stem Cell 2016;7(2):9-15]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 2. doi:10.7537/marsscj070216.02.

Keywords: Stability Range, Yoga, Kinematics, Gaiting, Life Quality, Elderly

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The Effects Of Endurance Exercise On Serum Cortisol Increasing In A Warm Environment, Heart Rate, Blood Pressure And Exhaustion In Physical Education Girl Students

Amin Daj Liri¹ ⃰, Nasrin Sajedi Hoseini², Zeinab Ashkani³, Saman Ghorban Alinezhad⁴

¹Department of Physical Education and Sport Science, Rasht Branch, Islamic Azad University, Rasht, Iran

²Department of Physical Education and Sport Science, Payame Noor University (PNU), Tehran, Iran

³Department of Physical Education and Sport Science, Tehran Branch, Islamic Azad University, Tehran, Iran

⁴Department of Physical Education and Sport Science, Sari Branch, Islamic Azad University, Sari, Iran

Abstract: The aim of this study was to determine the effect of increasing endurance exercise in a warm environment on serum cortisol, heart rate, blood pressure and exhaustion in physical education students. The study is quasi-experimental. The sample size was determined using simple random sampling of 15 subjects to a group of 15 subjects that endurance training increased the range of 34-30 ° C in a hot environment, increasing endurance training in the range of 24-22 ° C as the environment natural with an average age of 28.00 ± 4.49, average height 1.0 ± 61.04, the average weight of 67.27 ± 7.04, mean body mass index 25.98 ± 3.31 and waist to hip ratio 0.80 ± 0.7 were divided. In this study, the subjects for an endurance training session on the treadmill conducted separately. Increasing endurance exercise test Bruce maximal test was conducted up to seven stages and each stage, three minutes. The first stage mph speed 1.7 or 2.7 km per hour and a gradient of 10% was initiated and the speed and incline with a constant ratio in each stage were added. The method of collecting information is based on clinical trials. Thus, cortisol, blood pressure, heart rate after exercise test was performed using blood tests and blood pressure measuring equipment. Data analysis using repeated measures analysis of variance was performed using SPSS software, statistical analysis of data showed an increasing endurance training session in a hot environment on serum cortisol levels, heart rate and blood pressure and there is a significant difference p < 0.05. Statistical analysis also showed that endurance training increased a meeting in a hot environment on blood pressure and heart rate recovery and 0.05 there is no significant difference p<0.05 Based on the results of this study can be concluded, increasing endurance exercise in a hot environment can serum cortisol levels, blood pressure, heart rate and time to exhaustion is changed.

[Amin Daj Liri, Nasrin Sajedi Hoseyni, Zeinab Ashkani, Saman Ghorban Alinezhad. The Effects Of Endurance Exercise On Serum Cortisol Increasing In A Warm Environment, Heart Rate, Blood Pressure And Exhaustion In Physical Education Girl Students. Stem Cell 2016;7(2):16-22]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 3. doi:10.7537/marsscj070216.03.

Keywords: Endurance Activities Increased, Cortisol, Blood Pressure, Heart Rate, Time to Exhaustion, Warm Environment

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The Relationship of Brand Special Values and Brand Personality Dimensions between Nike’s Consumers

Parivash Almasi¹ ⃰, Masoomeh Mohammadbeigi², Leila Dolatabadi Farahani²

¹MA Strategic Management, South Tehran Branch, Islamic Azad University, Tehran, Iran

²MA Strategic Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Abstract: The aim of this study was to determine the relationship of brand special values &brand personality dimensions between Nike’s consumers which is descriptive-corrolative.and the (statistical) population is included all Nike’s consumers in the Tehran city. Regarding to the unknown of population volume, so 384 questionnaires are distributed randomly, in Monireyeh district. The data collecting & analyzing the information are done by questionnaire. For measuring the special value of brand is used form Washburn’s 4 questions (2002). For measuring the brand personality dimensions was used Jones et al (2009) that they planed the new indexes for answering to the Aker’s indexes criticisms (12 items). Content validity was determined by experts & its durability was determined by Cornbach’s alpha coefficient, also other researchers were determined the durability & justifiability of these questionnaires. Results and Discussions: For analyzing the data was used deductive & descriptive statistics. In deductive statistics, firstly, was used Kolomogrov-Smirnov tests & then regarding to the normal data distribution was used Pearson’s correlation coefficient & multi-stages regression. By using pearson’s correlation coefficient is specified that accountability component (r=0.42, p≤0.05) & emotional component (r=0.57, p≤0.05) have meaningful relationship with brand special values. The results of multiple regression analysis showed that just the emotional components have ability of forecasting the brand special values. Conclusion: Regarding to the current research results can be proposed to the manufactures & sellers of sneakers that paying more attention to the emotional dimension why it caused to value to brand.

[Parivash Almasi, Masoomeh Mohammadbeigi, Leila Dolatabadi Farahani . The Relationship of Brand Special Values and Brand Personality Dimensions between Nike’s Consumers. Stem Cell 2016;7(2):23-27]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 4. doi:10.7537/marsscj070216.04.

Keywords: brand, special value, brand, personality, Nike’s consumers

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American Dream and the Tragedy of the Common Man in Arthur Miller’s Death of a Salesman

Alaeddin Nahvi

English Instructor, Art University, Tehran

Email: faridnahvi@yahoo.com

Abstract: In Death of Salesman, the central subject is the collapse of dreams and false nature of protagonist which brings about not only his own ruin but also that of his family. The play also shows the contradicting feelings of self-deception, betrayal and guilt which speed Willy to his demise. According to Miller, the American Dream creates false hopes that prevent people from being proud of what they have accomplished to make their lives better than they would be elsewhere, and eventually fail at achieving anything. Willie Loman is an ordinary man who embodies traditional American values of success. He has reached the age where he can no longer compete successful in his chosen career, that of a traveling salesman. Faced with the termination of his job, he begins to examine his past life to determine its value. At this critical point in Willie’s existence, his oldest son Biff has returned home for a visit, and Willie’s old desire for his son to be a traditional success in life is rekindled. But the old tensions between the two men are also renewed. Once again, to Willie’s great disappointment, his son rejects Willie’s values and aspirations. (“Death of a Salesman Arthur Miller 1949 Drama”).

[Nahvi A. American Dream and the Tragedy of the Common Man in Arthur Miller’s Death of a Salesman. Stem Cell 2016;7(2):28-33]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 5. doi:10.7537/marsscj070216.05.

Keywords: American Dream, Modern American Theater, Modern Tragic Hero, Alienation

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The role of e-commerce in the exporting of country (Case study: food products)

Hamid Hosseini^1,*, Mohammad Rezakhanlou², Melika Kagopour³

¹M.A Business Management, Payame Noor University, Tehran, Iran

Email: hamidvhf@yahoo.com

²M.A Business Management, Payame Noor University, Tehran, Iran

³M.A Business Management, Payame Noor University, Tehran, Iran

Abstract: In today's world, information and communication technology and its applications lead to significant developments in the economic, social and cultural processes, so that some of the previous common routines are fully obsolete and replaced by the third millennium practices or the so-called virtual practices. In this research the impact of e-commerce application on the amount of export of food products was studied and suggestions and conclusions were provided. In this study, the literature review and theoretical and methodological aspects of research were explain. The study was conducted by field method supported by library method. The sample included companies producing food products. After reviewing the research literature and analysis of the indicators of the capabilities of e-commerce, 24 main variable in the form of three indices of improvement of the efficiency of the export process, increasing revenue and reducing costs for export were identified and developed and data were collected through a questionnaire and qualitative and quantitative statistical techniques were for the analysis of the data. The results indicate a significant and positive impact on the export of e-commerce and three variables evaluated. According to the results of the investigation, the government policy makers in the export and export managers are recommended to use more e-commerce to develop export policies.

[Hamid Hosseini, Mohammad Rezakhanlou, Melika Kagopour. The role of e-commerce in the exporting of country (Case study: food products). Stem Cell 2016;7(2):34-41]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 6. doi:10.7537/marsscj070216.06.

Keywords: export, Internet, e-commerce, information and communication technology, e-business e-marketing

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The analysis of Persian verb group based on Halliday's systemic functional grammar

Saba Chakhmachi dovom, Mahdieh Mostafavi

Department of Linguistics, Alzahra university, Iran, Tehran

Email: schakhmachi@yahoo.com

Abstract: One of the most outstanding branches of functional linguistic is Halliday's functional grammar. He introduces some groups and three metafunctions, ideational, interpersonal and textual. Although many texts are analyzed based on Halliday's grammar, a few, like the present study, examine the applicability of the theory in Persian. Examining this, it seems although all the three metafunctions are applicable in Persian, some elements, like range, circumstance and finite are represented variously. Analyzing verb group and its elements, we find that the finite is not one word and it always comes between auxiliary and event.

[Saba Chakhmachi dovom, Mahdieh Mostafavi. The analysis of Persian verb group based on Halliday's systemic functional grammar. Stem Cell 2016;7(2):42-45]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 7. doi:10.7537/marsscj070216.07.

Keywords: functionalism, finite, verb group, modality, polarity

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The relationship of perceived parenting lifestyle procedures in adolescents with fear of negative evaluation

Shahla Pakdaman, Moslem Hadeli

Department of Psychology, Shahid Beheshti University in Iran.

Email: m.hadeli57@gmail.com.

Abstract: The aim of this study is to determine the relationship between lifestyle and perceived parenting styles with fear of negative evaluation in adolescents. For this purpose, according to a research survey, a sample of 200 high school students (108 females and 87 males) by lifestyle questionnaire and perception questionnaire of parenting styles (Shefer, 1965: PSQ) and short version of the fear scale of negative evaluation (liri,1983) were studied. Data was analyzed by correlation and ANOVA and stepwise regression. The results showed that: (1) the significant difference between the parenting styles in terms of fear of negative evaluation does not exist, (2) there was no significant correlation between the fear of negative evaluation and perceived parenting styles (dimension of affection and control), (3) in main lifestyle subscales, responsibility and the need to acknowledge and, from supportive subscales, the scale of rigor and effort for perfection, has direct and significant relationship with fear of negative evaluation, (4) in order to achieve the predictive equation for fear of negative evaluation of the subscales of life style and determine the contribution of each subscale in predicting, we used stepwise regression analysis, that according to these results, among the all main and supportive lifestyle subscales, accountability and rigor subscales were meaningful forecasts of fear of negative evaluation.

[Shahla Pakdaman, Moslem Hadeli. The relationship of perceived parenting lifestyle procedures in adolescents with fear of negative evaluation. Stem Cell 2016;7(2):46-51]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 8. doi:10.7537/marsscj070216.08.

Key words: Lifestyle, Parenting Styles, Fear of Negative Evaluation, Adolescents.

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Design and Analysis of Documentation Engineering Process Using Research and Development Approach

Shahrooz Dehghanipoor^1.* , Behdad Dadadashkhani²

^1. Aviation Co., Tehran. Iran.

^2. Industrial Engineering Department. Amirkabir University of Technology, Tehran, Iran.

^*Corresponding author Email: b.dadashkhani@gmail.com

Abstract: In this research, with a concentration on the approaches and the expected functions from documentation and the organizational structure, a method has been presented for documentation of the research and development procedures using the approach of organizational structure and here we will discussion its variables of modulation. In fact, the purpose of study and creation of a new mechanism should be a subject beyond the documented studies and the presentation of the simple procedures. This study should be done with the maximum amount of contemplation in a way that includes its raison dieter, goals, policies, interactions of its constituents, and the management theories in the framework of organization, so that the following results to be obtained: (1) Correct information to be given to the proper individual in proper time and by a proper cost (with exact estimation). (2) To be led to the augmentation of the confidence coefficient in decision-makings and the betterment and development of the quality of decisions. (3) To be led to the augmentation of the capacity of admitting the task drifts in present and future. (4) To cause the capacity to do a lucrative task more than before. (5) To cause the augmentation of the organizational productivity and self-sufficiency in the critical and strategic industries.

[Dehghanipoor, Sh. Dadadashkhani, B.. Design and Analysis of Documentation Engineering Process Using Research and Development Approach. Stem Cell 2016;7(2):52-59]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 9. doi:10.7537/marsscj070216.09.

Keywords: Scientific documentation, MIS substructure, Documentation pattern, Documentation policy, Documentation pattern engineering, Documentation procedure

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The prioritization and comparison of criteria in the selection of national table tennis coach: Sport elites perspectives

Tahereh Rahmati (Ph.d Student)^1,*, Mehrzad Hamidi (Ph.D)², Habib Honari (Ph.D)³

¹Tehran University, Albourz Branch, Iran.

²Associate Professor of Tehran University, Iran.

³Associate Professor of Allameh Tabatabae University, Iran.

Abstract: The purpose of this study was prioritization and comparison of criteria in the selection of Iran's national table tennis coach from the sport elite’s perspectives. As this was a descriptive study, survey methodology was employed. The study population consisted of 100 table tennis sport elites of whom 80 subjects were randomly selected using the Morgan table. McLean and Zakrajsk model was used in examining as selection criterion of Iran’s national table tennis coach. Questionnaire designed for this study consisted of 44 items. Measure to the importance of each items, 5-point Likert scale was selected. To determine the reliability of the questionnaire, Cronbach’s alpha was used. Data were analyzed with both descriptive and inferential statistics. Descriptive statistics was used for demographic data description while inferential statistics such as Kolmogorov-Smirnov test, Friedman ANOVA test for rating the criterion and Kruskal-Wallis test for testing the study’s hypotheses. Data were analyzed using SPSS software. Results of this study indicate that there is no difference among the participants in prioritizing as a criterion (P>0.05).

[Tahereh Rahmati, Mehrzad Hamidi, Habib Honari. The prioritization and comparison of criteria in the selection of national table tennis coach: Sport elites perspectives. Stem Cell 2016;7(2):60-65]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 10. doi:10.7537/marsscj070216.10.

Keywords: Coaching, Criteria, Table Tennis

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Wastewater quality used in agriculture and natural resources: a case study in Zahedan

Saharnaz shekoohizadegan¹, Saeed Shojaei^2*, Ahmad Mehraban³, Narjes Moqbelihanzaei

^1.  M.Sc Student of Desert Area Management, University of Tehran, Iran

^2.  Islamic Azad University, Zahedan Branch, Young researchers club, Zahedan, Iran

^3.  Associate professor, Islamic Azad University, Zahedan Branch, Zahedan, Iran

^4.  M. Sc Student Combating Desertification, University of Tehran, Iran

Email: s_shojaei@ut.ac.ir

Abstract: Due to recently witnessed drought, reduced water resources and low precipitation in the country, farmers in different parts of Iran started to use new water resources (wastewater). These resources are widely in use, but we need to carefully check wastewater parameters before using this water resource. Thus, this research aims to assess the permissible limits of wastewater parameters. In the present study, several parameters including chloride, boron, nitrogen, cadmium, lead, DO, BOD₅, pH as well as COD was measured and evaluated in Zabol wastewater refinery, according to the existing standards. The results showed that all parameters are within the permitted range that was in accordance with Iran Department of Environment standards for wastewater re-use in agriculture. Nevertheless, chloride, boron, and nitrogen levels were above the limit set. The results showed that there is no limit to use the aforementioned wastewater due to its low heavy metals content. We recommend that this wastewater may be used for planting windbreaks and greenbelt in countryside.

[Saharnaz shekoohizadegan, Saeed Shojaei, Ahmad Mehraban, Narjes moqbelihanzaei. Wastewater quality used in agriculture and natural resources: a case study in Zahedan. Stem Cell 2016;7(2):66-68]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 11. doi:10.7537/marsscj070216.11.

Keywords: Standard, Boron, Lead, Cadmium

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Study on the effect of wastewater irrigation on nutrient uptake by safflower seeds: (A case Study in Zahedan)

Ali asghari¹, Saeed Shojaei^2,*, Ahmad Mehraban³

^1.Department of agriculture and Natural resources, Payame Noor University, Iran

^2.Islamic Azad University, Zahedan Branch, Young researchers club, Zahedan, Iran

^3.Associate professor, Islamic Azad University, Zahedan Branch , Zahedan, Iran

^*Email: s_shojaei@ut.ac.ir

Abstract: Given that Iran is facing a shortage of water resources, and recent drought has intensified this shortage, new water resources (wastewater) are taken into consideration so that wastewater consumption has increased day by day. Therefore, the concern about transferring of some of the elements to the plants is taken into consideration. For this purpose, study on the effect of wastewater on plant nutrients absorption was carried out in a completely randomized block design and in the form of split plot in a research farm located in Zahedan during 2013-2014. In this experiment, two types of irrigations including irrigation with regular water (W1), and irrigation with Zahedan refinery treated wastewater (W2) was carried out during whole plant growing season. The results showed no significant difference in seeds heavy metal content. According to our results, wastewater can be used for irrigation, in the absence of proper water resources.

[Ali asghari, Saeed Shojaei, Ahmad Mehraban. Study on the effect of wastewater irrigation on nutrient uptake by safflower seeds: (A case Study in Zahedan). Stem Cell 2016;7(2):69-71]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 12. doi:10.7537/marsscj070216.12.

Key words: greywater, wastewater, heavy metal, plant.

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Simulating time performance indexes by Earned Duration Management

Farnoosh Khaledian ¹, Akbar Alam Tabriz ²

1- MSc, Faculty of Management and Economics, Islamic Azad University, Science and Research Branch, Tehran, Iran

Email: Khaledian.farnoosh@gmil.com

2-Professor, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran

Email: a-tabriz@sbu.ac.ir

Abstract: despite the high development of project management software and methods, more deviation is observed between the actual performance of many projects and their schedule. Such deviations not only results in high cost but also cause stakeholders’ distrust and lack of their investment on the next projects. Such deviations can result from lack of attention to environmental conditions and possibilities in project planning and make a definitive plan only at the beginning of work and of course lack of a criteria to review the project plan before starting working. The present study by taking advantage of Monte Carlo simulation model is seeking to enter the uncertainties in project schedule. In addition, this simulation provides a basis for creating duration performance indicators before starting working, the indicators also provide a suitable model to evaluate project plan and assess the need to review the project.

[Farnoosh Khaledian, Akbar Alam Tabriz. Simulating time performance indexes by Earned Duration Management. Stem Cell 2016;7(2):72-82]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 13. doi:10.7537/marsscj070216.13.

Keywords: Project management, Monte Carlo simulation, Earned Duration Management

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Vulnerability Evaluation in steel moment and asymmetric approach to progressive collapse

Kaveh Nezamisavojbolaghi ^a,*, Abdolmajid Shafiei^b

^aAssistant professor Department of Civil Engineering, Mahabad Branch, Islamic Azad University, Mahabad, Iran

Email: k.nezami@iau-mahabad.ac.ir

^bPh.D Student Department of Civil Engineering, Mahabad Branch, Islamic Azad University, Mahabad, Iran

Email: am.shafiei1989@gmail.com

Abstract: Usually buildings are designed for ordinary loads like dead, live, wind and earthquake loads. Notwithstanding there are other loads like error in design, error in construction, fire, explosion, accidental over loads, hazardous material, vehicle crashes, bomb explosion etc. which may rarely take place, but in case of occurrence could result in uncompensable losses with the progressive collapse approach. Various methods have been suggested for reducing the probability of progressive collapse risk in the structures, among them the Alternate Path Method for preventing the progressive collapse seems to be the most logical and comprehensive one. In this method removal of a main and critical member is investigated and the structure for determining the effect of this removal is analyzed. By removal of a column in a structure, other members are subjected to large displacements and rotations. In the previous research, as asymmetric moment resisting frames have not been much studied, in this research a sample of asymmetric steel frame with moment resisting system is modeled utilizing GSA [1]and DOD[2] codes in the OpenSees software and then using the Alternate Path Method (APM), the progressive collapse is controlled and the induced forces in the adjacent members together with structure stability are compared for each case. The obtained results show that vulnerability rate of symmetrical steel moment resisting frames is different in comparison with the asymmetrical ones and the linear and nonlinear dynamic analyses were performed for comparison purpose and it was observed that in comparison to linear analysis according to DoD, the nonlinear static analysis, yielded larger structural response and the results varied based on such variables like the applied load, column removal location or the story height at which column removal takes place.

[Kaveh Nezamisavojbolaghi, Abdolmajid Shafiei. Vulnerability Evaluation in steel moment and asymmetric approach to progressive collapse. Stem Cell 2016;7(2):83-90]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 14. doi:10.7537/marsscj070216.14.

Keywords: progressive collapse, steel moment resisting frame, accidental loads, time history analysis, Alternate Path method

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Developing a stage-based framework on prioritize strategies by TOPSIS for preparing roadmap- case study in auto parts company

¹Mojtaba hasanpoor, ²Saeed Behzadi hamooleh

¹Master of Industrial engineering, Tehran Payamnoor University; ²Master of Executive management

Email: m.hasanpoor686@gmail.com

Abstract: As the complexity and increasing change in today’s competition, creating opportunities and effect of choosing various ways in fate of organizations becomes an important matter in management decisions. To recognize the way and choose consciously to be in survival and progression way need to determine the strategies and priorities to achieve them. Auto part industry has an important role in economic and business and whereas auto parts industry is one of the important element in supply chain of automobile, pay attention to this industry and having a long term-planning is a great helping in efflorescence of this industry. This paper studies about strategy prioritization in preparing roadmap and offer a framework for it with use of multi criteria decision making methods. First we choose roadmap type and decision making method, then implement the framework in an auto parts company. The results show that using of multi criteria decision making method in preparing roadmap causes to implement reasonable and according to ability of organization.

[Mojtaba hasanpoor, Saeed Behzadi hamooleh. Developing a stage-based framework on prioritize strategies by TOPSIS for preparing roadmap- case study in auto parts company. Stem Cell 2016;7(2):91-99]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 15. doi:10.7537/marsscj070216.15.

Keywords: Roadmap, Multi criteria decision, TOPSIS, Strategy, Auto parts industry

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The effect of intellectual capital on the criteria of value creation in listed companies Tehran Stock Exchange

Dr. Saeid Jabbarzadeh Kangarlouei¹, Yaghoub Pourkarim², Vali Pourkarim³

¹Department of Accounting, Islamic Azad University, Orumieh Branch, Orumieh Iran

E-mail: Jabbarzadeh.s@gmail.com

²Department of Accounting, Islamic Azad University, Khosrovshahr Branch, Khosrovshahr Iran

Pourkarim.y@gmail.com

³Department of Accounting, Islamic Azad University, Heris Branch, Heris Iran

Pourkarimv@yahoo.com

Abstract: The aim of this study was to evaluate the effect of intellectual capital on firm value creation criteria listed companies Tehran Stock Exchange in the period 2008-2014. In this research, use the intellectual capital Pulic model (2000), and the firm value creation criteria are also using economic value added, market value added, and economic value has been calculated. To test hypotheses and estimate the effects of variables, panel data techniques in a way ordinary least squares (OLS) is used. The results show that the coefficient value added intellectual capital has a positive impact on value creation criteria (economic value added, market value added and Adjusted Economic Value Added).

[Saeid Jabbarzadeh Kangarlouei, Yaghoub Pourkarim, Vali Pourkarim. The effect of intellectual capital on the criteria of value creation in listed companies Tehran Stock Exchange. Stem Cell 2016;7(2):100-105]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 16. doi:10.7537/marsscj070216.16.

Keywords: intellectual capital, value creation, economic value added, market value added, EVA adjusted.

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A Survey into the Effective Iranian Academic Research Areas in Accounting

Iraj Noravesh1, Amir Eidi Shahroudi2*

1Department of Accounting, Faculty of Management, University of Tehran, Tehran, Iran

2Department of Accounting, University of Tehran Kish International Campus, Iran

Email: e.shahroudi@alumni.ut.ac.ir

Abstract: The present research, regarding the influential aspects in academic accounting research programs, is seeking to identify the most and least effective factors in directing the previous studies. 14 identified and extracted factors that have influenced the researchers in the separate research areas have been put under survey through the distribution of a questionnaire. Then the variables with the most and least role in the direction of the research were assessed through the population mean test. The results indicate that a wide variety of theoretical and background foundations on financial accounting, auditing and financial affairs, the access of the researchers to data and information required for financial accounting and taxation, lack of necessary cooperation of companies or organizations with researchers in the field of management accounting, public sector accounting and accounting information systems, researchers’ lack of sufficient knowledge about the characteristics of the research areas related to the field of public accounting, accounting information systems and accounting education, have the most important role in the direction of the researches. Among the most effective factors on the areas of auditing, accounting and financial education, are respectively the developed or developing standards, the knowledge and experience of the researchers in the fields of study and the emergence of criteria and indicators of financial economic theory.

[Iraj Noravesh, Amir Eidi Shahroudi. A Survey into the Effective Iranian Academic Research Areas in Accounting. Stem Cell 2016;7(2):106-119]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 17. doi:10.7537/marsscj070216.17.

Keywords: Research Trends, Accounting Researchers, Influential Factors

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The Merchant of Venice as a Tragicomedy

Alaeddin Nahvi

English Instructor, Art University, Tehran

Email: faridnahvi@yahoo.com

Abstract: The Merchant of Venice, by William Shakespeare, does not fit the conventional definitions of a tragedy or a comedy. It is categorized as a comedy, although one of the two distinct plotlines is a tragedy. This play is multi-faceted and is really a combination of two plays in one. The Merchant of Venice is a valuable learning experience. The comparison of comedy and tragedy can be observed in one play. The two plots, the one involving Portia and her marriage to Bassanio (comedy) and the plot involving Antonio and Shylock (tragedy) are interwoven into a rich tapestry of ideas, character study, and poetry. So many subjects can be discovered in this play: literature, drama, psychology, sociology, geography, economics, law, art, music, and ethical values. To those who can see Shylock as neither an entire villain nor a hero, but a gifted man whose fanatical hatred makes him his own worst enemy until he is saved from himself, The Merchant of Venice is no tragedy. To those who can view the play from the point of view of the wise, realistic and compassionate heroine, it is one of Shakespeare’s most beautiful and most significant comedies. (Myrick, xxxviii).

[Alaeddin Nahvi. The Merchant of Venice as a Tragicomedy. Stem Cell 2016;7(2):120-125]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 18. doi:10.7537/marsscj070216.18.

Keywords: Prejudice, Anti-Semitism, Vengeance, Otherness

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The prioritization and comparison of criteria in the selection of national table tennis coach: Sport elites perspectives

Tahereh Rahmati (Ph.d Student)^1,*,Mehrzad Hamidi (Ph.D)², Habib Honari (Ph.D)³

¹Tehran University, Albourz Branch, Iran.

²Department of sport management,Associate Professor of Tehran University, Iran.

³Department of sport management, Associate Professor of Allameh Tabatabae University, Iran.

Email: Taherehrahmati20@gmail.com

Abstract: The purpose of this study was prioritization and comparison of criteria in the selection of Iran's national table tennis coach from the sport elite’s perspectives. As this was a descriptive study, survey methodology was employed. The study population consisted of 100 table tennis sport elites of whom 80 subjects were randomly selected using the Morgan table. McLean and Zakrajsk model was used in examining as selection criterion of Iran’s national table tennis coach. Questionnaire designed for this study consisted of 44 items. Measure to the importance of each items, 5-point Likert scale was selected. To determine the reliability of the questionnaire, Cronbach’s alpha was used. Data were analyzed with both descriptive and inferential statistics. Descriptive statistics was used for demographic data description while inferential statistics such as Kolmogorov-Smirnov test, Friedman ANOVA test for rating the criterion and Kruskal-Wallis test for testing the study’s hypotheses. Data were analyzed using SPSS software. Results of this study indicate that there is no difference among the participants in prioritizing as a criterion (P>0.05).

[Tahereh Rahmati, Mehrzad Hamidi, Habib Honari. The prioritization and comparison of criteria in the selection of national table tennis coach: Sport elites perspectives. Stem Cell 2016;7(2):126-131]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 19. doi:10.7537/marsscj070216.19.

Keywords: Coaching, Criteria, Table Tennis

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Identifying the effective factors on delighting the retail banking customers with a focus on employees and customers (Keshavarzi bank of Tehran city)

Fahime Foroughi^1,*, Mehdi Iran Nejad Parizi²

[1]- Department of management, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran email addresses: fahimeforoughi@yahoo.com, contact telephone number:00989132236106

2- Faculty of Management, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran

email addresse: irannejad_m@yahoo.com, contact telephone number:00989121106543

*corresponding author: fahimeforoughi@yahoo.com

Abstract: Current research was carried out with the purpose of identifying the solutions of delighting the retail banking customers. This research is descriptive-survey which has been carried out with correlation method and in terms of purpose, it is practical. The statistical population of this research for responding to the questions of questionnaire includes the customers of Keshavarzi retail bank in Tehran city in spring and summer, 2015. Stratified random sampling has been carried out among the customers of Keshavarzi bank. The tools used in this research are the researcher-made questionnaire for assessment of delight rate of the bank customers, researcher-made questionnaire of effective factors on delighting the customers and information form of demographics. Apparent and content validity of the questionnaire was studied and confirmed by management professors. In order to study the reliability of the questionnaire, Cronbach^’s alpha was used in this form that the questionnaire preliminarily was conducted on a random sample of Keshavarzi bank customers and its reliability was calculated and confirmed. In order to analyze the data, correlation coefficient and hierarchic regression were used. The results of hierarchic regression showed the factors related to employees (with retail factors of the employees professionalism, personality characteristics of employees ) and the factors related to the customers (with retail factors of exceeded expectations, esteem needs fulfilled and customer personality type) have had the most share in explaining the delighting changes.

[Fahime Foroughi, Mehdi Iran Nejad Parizi. American Dream and the Tragedy of the Common Man in Arthur Miller’s Death of a Salesman. Stem Cell 2016;7(2):132-140]. ISSN: 1945-4570 (print); ISSN: 1945-4732 (online). http://www.sciencepub.net/stem. 20. doi:10.7537/marsscj070216.20.

Key words: delighting the customers, banks, customer relationship management, Customer satisfaction

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