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SOCIAL MEDIA MARKETING AND THE PROCESS OF CONSUMER DECISION-MAKING IN THE CONTEXT OF MILLENNIALS: REVIEW OF LITERATURE

* ZUBAIR MOHAMMED KHAN and **Dr. RAJPAL SINGH

*Research Scholar, Department of Management, SunRise University, Alwar, Rajasthan (India)

**Associate Professor, Department of Management, SunRise University, Alwar, Rajasthan (India)

Email: zubairmdkhan19@gmail.com

Abstract: People worldwide are largely engaged and attached with the web 2.0 technology and Social media platforms. By the same token, businesses start looking at such technologies as effective mechanisms to interact more with their customers. Equally, the related issues of social media marketing have been also the focus of attention for academics and researchers to expand the current understanding about such phenomena over the marketing area. Accordingly, the main aim of this study is to systematically examine and review the current studies that have conducted over the related area of social media and marketing. By reviewing approximately 144 articles, the researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance. In this review, it has also studied the most common research approaches adopted to examine the related issues of social media marketing. Further discussion is also introduced followed by an explanation of the current review limitations and recommended directions to be examined by future studies.

[Khan, Z.M. and Singh, R. SOCIAL MEDIA MARKETING AND THE PROCESS OF CONSUMER DECISION-MAKING IN THE CONTEXT OF MILLENNIALS: REVIEW OF LITERATURE. Rep Opinion 2023;15(6)1-7]. ISSN 1553-9873 (print); ISSN 2375-7205 (online). http://www.sciencepub.net/report. 01.doi:10.7537/marsroj150623.01.

Keywords: Review of Literature, Consumer, Decision, Internet, Business, Marcketing

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Study of the factors influencing e-commerce in the current environment

*NAGALAMBIKA DEVI and **Dr. RAJPAL SINGH

*Research Scholar, Department of Management, SunRise University, Alwar, Rajasthan (India)

**Associate Professor, Department of Management, SunRise University, Alwar, Rajasthan (India)

e-mail-puttipatil34683@gmail.com

Abstract: The rapid growth of E-Commerce initiatives in the world reflects its compelling advantages, such as enhanced governmental performance, lower cost structure, greater flexibility, broader scale and scope of services, greater transparency, accountability, and faster transactions. This study aims to determine the connection and effects that attitudes have on e-commerce is paramount to developing e-commerce. In developing countries, IT and communication or rather e-commerce growth are substantial. Technology effectiveness is essential in E-Commerce success. However, human, economic, and other organizational issues must be taken into account as well. In this study, we evaluated the current status of E-Commerce in developing countries. The evaluation of current status reveals opportunities that should be seriously tackled by organizations, if they are to survive the consequences of globalization and open markets. There should be an immediate implementation of a governmental infrastructure to support e-commerce.

[Devi, NAGALAMBIKA and Singh, R. Study of the factors influencing e-commerce in the current environment. Rep Opinion 2023;15(6):8-12]. ISSN 1553-9873 (print); ISSN 2375-7205 (online). http://www.sciencepub.net/report. 02. doi:10.7537/marsroj150623.02.

Keywords: Current Environment, E-commerce and Electronic data interchange

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ANALYSIS THE EFFECT OF DC BIAS ON A THREE PHASE THREE LIMB TRANSFORMERS

THROUGH FEM TECHNIQUE

Saurabh Kohli

Department of Electrical Engineering, Motherhood University, Roorkee

saurabhkohlirke@gmail.com

Abstract: This article creates a system based on the Finite Element Method (FEM) to comprehend how DC currents affect the transformer's operation. Analysis is done on harmonic development and its effects on the magnetic field. The scaled transformer model is created with ANSYS software, and MATLAB is used to display the findings. The results demonstrate that when the transformer is subjected to various degrees of growing primary voltage and adding DC bias to the model of varying magnitude, odd harmonics occur based on the saturation condition of the transformer. Due to the structural design of a three-phase, three-limb transformer, even harmonics are not seen since they have a high resistance to DC flux.  Additionally, it is emphasised that flux leaving the results depending on the amount of DC fed, both the transformer core and its saturation level might vary significantly.

[Saurabh Kohli. ANALYSIS THE EFFECT OF DC BIAS ON A THREE PHASE THREE LIMB TRANSFORMERS THROUGH FEM TECHNIQUE. Rep Opinion 2023;15(6):13-18]. ISSN 1553-9873 (print); ISSN 2375-7205 (online). http://www.sciencepub.net/report. 03.doi:10.7537/marsroj150623.03.

Keywords: Three phase threre limb transformer, Saturation of Tensformer, DC Bias , Half cycle core Stauration, Injection of DC, GICs

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The Ghagara River in India will be overflowing with floods in the    coming years till 2056's...Indian Monsoon Time Scale is warning

Gangadhara Rao Irlapati

H.No.5-30-4/1, Saibabanagar, Jeedimetla, Hyderabad, India-500055

Email:  gangadhar19582058@gmail.com

Google pay A/C No. +91 99 89 239 159

Abstract:  Water generally collects in the Ghagara river from rains and other sources such as groundwater recharges, springs, snow and climate changes, heavy rains, droughts affect the river. It is possible to predict what climate conditions will be like in river basin catchment areas in the next 50 years roughly through Monsoon Time Scales. According to an estimate, Ghagara river will overflow with floods in the coming years. Through this research proposal we can know the future consequences of that above river. Plans can be made accordingly. So, scientists can establish Monsoon Time Scale for that Ghagara river basin catchment areas and predict what is going to happen in that Ghagara river basin catchment areas in the coming 50 years roughly. 

[Gangadhara Rao Irlapati. The Ghagara River in India will be overflowing with floods in the    coming years till 2056's. Indian Monsoon Time Scale is warning. Rep Opinion 2023;15(6):19-65]. ISSN 1553-9873 (print); ISSN 2375-7205 (online). http://www.sciencepub.net/report. 04. doi:10.7537/marsroj150623.04.

Keywords:  Global Monsoons Time Scales, North American Monsoon Time Scale, North African Monsoon Time Scale, Indian Monsoons Time Scale, East Asian Monsoon Time Scale, Western North Pacific Monsoon Time Scale, South American Monsoon Time Scale, South African Monsoon Time Scale, Australian Monsoon Time Scale, European Monsoon Time Scale

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